Our latest insights on customer experience, lifetime value & loyalty
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Integrate more easily with HTK’s new Blendr.io connector
Rich, real-time customer data is essential for delivering the kinds of highly personalised customer experiences that drive emotional loyalty. To present a personalised offer at checkout, your promotions engine or loyalty platform needs to be able to communicate with...
Integrate more easily with HTK’s new Blendr.io connector
Rich, real-time customer data is essential for delivering the kinds of highly personalised customer experiences that drive emotional loyalty. To present a personalised...
Moving from a loyalty program to a loyalty strategy
An extended version of this post first appeared in Loyalty Management Magazine, Q2 2018. If you read much...
Give word-of-mouth marketing the attention it deserves
As marketers, we know it's kind of a big deal when our customers start sharing positive things about our brand,...
How To: Identify valuable customers with Horizon
It seems logical to measure a customer’s value based on how much they spend – but if that’s the only factor you’re...
Are you measuring customers’ true value?
Your customers' value isn't just determined by the money they spend with your business. Now, you might be rolling your...
Why in-store engagement matters
The recipe for a good in-store experience may seem like something that was mastered a long time ago. Not everyone is...
Tech trends that will impact loyalty in 2018
As you're settling into 2018, it's a good time to review your plans for the year ahead - and prepare your marketing,...
Q&A: The Future of In-store Mobile Engagement
The CX industry has seen a lot of promising tech developments this past year – the continued rise of mobile payments,...
The value of attention: How retailers can respond to Amazon’s latest patent
With all the Christmas and holiday hubbub, an interesting bit of tech news may have slipped under your radar: Amazon,...
Time to level-up your customer experience
Last week I attended Forrester's Customer Experience Forum, to check out the latest trends, challenges and best...