HTK Blog

Loyalty & CX insights to help you build better customer relationships

Mastering Data Management for Better Personalization

If you’re pursuing personalization as part of your marketing strategy, you’ll know how important data is to the end result. After all, it’s hard to give each customer a tailored experience if you don’t know who they are, how they shop or what they’re trying to...

3 Ways to Power Up Your CX in 2019

Are your customer experience initiatives moving the needle? Are they differentiating you from the competition or meeting customers’ expectations? If the answer is anything other than a resounding “Yes!”, don’t worry - you’re not alone. A recent report by Forrester...

4 Signs It’s Time to Migrate to a New Loyalty Platform

By now, you’ve probably caught wind of some changing perspectives in the loyalty industry. Many businesses are beginning to recognize that transaction-based programs (those that reward customers based solely on spend/frequency) are losing their effectiveness....