HTK BLOG
The latest insights on customer experience, lifetime value & loyalty
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Using machine learning for smarter segmentation
Defining the segments for a campaign or promotional offer is one of the most fundamental marketing tasks. But the traditional approach to segmentation isn’t all that effective... It typically relies heavily on assumptions and trial-and-error. The marketer must...
Using machine learning for smarter segmentation
Defining the segments for a campaign or promotional offer is one of the most fundamental marketing tasks. But the traditional approach to segmentation isn’t all that...
Integrate more easily with HTK’s new Blendr.io connector
Rich, real-time customer data is essential for delivering the kinds of highly personalised customer experiences that...
Case Study: Delivering a multichannel program for Krispy Kreme UK
Krispy Kreme has been serving hand-crafted doughnuts and fresh coffee to UK shoppers since 2003, with over 118...
“Your Feedback is Important to Us”: Automating a Better Approach to Customer Feedback
If your business is competing on customer experience, chances are you’re collecting customer feedback. But how well is...
Conference Recap: Envisioning a new era of retail
RetailEXPO ran a series of virtual conference webinars recently, starting with an excellent presentation by Mark...
Loyalty in decline? Why insight is the answer.
Very rarely is there a compelling business case to run a points-based loyalty scheme. Loyalty ‘experts’ will...
Black Friday Blues: Rethinking discount-driven loyalty
Back in the day, we had the famous Boxing Day sale. To use an analogy, it makes sense that turkeys are cheaper...
New in Horizon: Making insight more accessible – and actionable
Customer insight - especially from your own data - is one of the biggest assets a modern marketing team has. But...
Why Promotions and Customer Success Go Hand-in-Hand
I’m going to tell a true story. On the 10th of July, as a belated birthday present to moi, I ordered some Sonos...
3 Mistakes That Can Undermine Your Personalization Strategy
There’s lots of renewed talk around “personalization”, largely fuelled by the rise of customer data platforms,...