HTK Blog | Loyalty and marketing insights

This is the tenth post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here.     ELVIS - a new way of measuring customer relationships Over the past several posts, we’ve shown some of the ways ELVIS can...

This is the ninth post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here. Three characteristics of an engaging loyalty portal First things first - what do we mean by loyalty portal? In the video above, I use...

This is the eighth post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here. Marketers today know that many of the old ways of communicating with customers, like generic batch-and-blast emails, are becoming...

This is the seventh post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here. In this week's Deep Dive video, we're looking at creating personalised messages in Horizon, across various channels, including email...

This is the sixth post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here. In this week's Deep Dive video, we're looking at Horizon's social loyalty features - from enriching member data with social profile...

In this week's Deep Dive video, I'll be walking you through loyalty behaviors - activities that members can complete to earn points. To create an engaging loyalty program and encourage on-going participation, businesses must start rewarding more than purchases alone....

This is the fourth post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here.   This week, we're looking at targeting offers and rewards in Horizon, using rule-based tags. Effectively personalising the offers...