HTK Blog | Loyalty and marketing insights
How To: Identify valuable customers with Horizon
It seems logical to measure a customer’s value based on how much they spend – but if that’s the only factor you’re using, you could be missing a trick. For example, a lower-spending customer may be engaging more with your business than a high spender, helping to...
Are you measuring customers’ true value?
Your customers' value isn't just determined by the money they spend with your business. Now, you might be rolling your eyes and thinking "Obviously... we treat our customers as people, not dollar signs" - which is awesome. But it's not what I'm talking about here....
Why in-store engagement matters
The recipe for a good in-store experience may seem like something that was mastered a long time ago. Not everyone is necessarily doing it well, mind you, but the retail industry in general knows what needs to be done: design the physical space well, display products...
Tech trends that will impact loyalty in 2018
As you're settling into 2018, it's a good time to review your plans for the year ahead - and prepare your marketing, loyalty and CX strategies for the changes that are coming. As always, developments in technology will have a key role to play in shaping marketers'...
Q&A: The Future of In-store Mobile Engagement
The CX industry has seen a lot of promising tech developments this past year – the continued rise of mobile payments, improvements in AI and machine learning, increased adoption of smart devices, growing consumer interest in things like AR and VR… The list goes on....
The value of attention: How retailers can respond to Amazon’s latest patent
With all the Christmas and holiday hubbub, an interesting bit of tech news may have slipped under your radar: Amazon, the customer experience trendsetter, has been awarded a patent which could have significant implications for ecommerce retailers. Their new tech,...
Time to level-up your customer experience
Last week I attended Forrester's Customer Experience Forum, to check out the latest trends, challenges and best practices for CX design and strategy. Across a diverse range of topics, the consensus was clear: It's time for businesses to take their experiences to the...
Expectation vs. reality: Closing the gap on customer experience
Those of us who work in the marketing industry hear a lot about how technology can improve the customer experience. Unfortunately, many of the customer journeys we read about remain confined to the realm of marketing blogs and conference stages. Recently, I (briefly)...
What does the Internet of Things mean for loyalty?
Marketers tend to have a bit of a love-hate relationship with new tech. We love to get creative, imagining the possibilities and potential of the platforms, devices and gadgets that are constantly springing up. And we certainly don't want to be seen as laggards in...
![Horizon Deep Dive: Measuring Success [Video]](https://www.htk.co.uk/wp-content/uploads/2017/10/Deep-Dive-12-Blog-Thumbnail-400x250.jpg)
Horizon Deep Dive: Measuring Success [Video]
This is the twelfth and final post in our Horizon Deep Dive series. To catch up with previous videos, click here. It's here - the final Deep Dive video! I'm wrapping up the series by looking at a few different ways to track the success of your loyalty program with...