HTK BLOG
The latest insights on customer experience, lifetime value & loyalty
Latest posts
How public transit operators can get on board with loyalty
There’s one mode of transport that’s no stranger to the loyalty program. From frequent flyer miles to members’ only lounges, airline schemes are abundant, driving both profit and customer affinity. But for on-the-ground transit operators, loyalty programs are...
How public transit operators can get on board with loyalty
There’s one mode of transport that’s no stranger to the loyalty program. From frequent flyer miles to members’ only lounges, airline schemes are abundant, driving both...
Using machine learning for smarter segmentation
Defining the segments for a campaign or promotional offer is one of the most fundamental marketing tasks. But the...
Integrate more easily with HTK’s new Blendr.io connector
Rich, real-time customer data is essential for delivering the kinds of highly personalised customer experiences that...
Case Study: Delivering a multichannel program for Krispy Kreme UK
Krispy Kreme has been serving hand-crafted doughnuts and fresh coffee to UK shoppers since 2003, with over 118...
“Your Feedback is Important to Us”: Automating a Better Approach to Customer Feedback
If your business is competing on customer experience, chances are you’re collecting customer feedback. But how well is...
Conference Recap: Envisioning a new era of retail
RetailEXPO ran a series of virtual conference webinars recently, starting with an excellent presentation by Mark...
Loyalty in decline? Why insight is the answer.
Very rarely is there a compelling business case to run a points-based loyalty scheme. Loyalty ‘experts’ will...
Black Friday Blues: Rethinking discount-driven loyalty
Back in the day, we had the famous Boxing Day sale. To use an analogy, it makes sense that turkeys are cheaper...
New in Horizon: Making insight more accessible – and actionable
Customer insight - especially from your own data - is one of the biggest assets a modern marketing team has. But...
Why Promotions and Customer Success Go Hand-in-Hand
I’m going to tell a true story. On the 10th of July, as a belated birthday present to moi, I ordered some Sonos...