HTK BLOG
The latest insights on customer experience, lifetime value & loyalty
Latest posts
Loyalty in decline? Why insight is the answer.
Very rarely is there a compelling business case to run a points-based loyalty scheme. Loyalty ‘experts’ will point at the success of airline programs to retain frequent fliers - but that’s a genuine edge-case in the spectrum of program viability. The...
Loyalty in decline? Why insight is the answer.
Very rarely is there a compelling business case to run a points-based loyalty scheme. Loyalty ‘experts’ will point at the success of airline programs to retain frequent fliers - but that’s a genuine edge-case in the spectrum of program viability. The...
Black Friday Blues: Rethinking discount-driven loyalty
Back in the day, we had the famous Boxing Day sale. To use an analogy, it makes sense that turkeys are cheaper...
New in Horizon: Making insight more accessible – and actionable
Customer insight - especially from your own data - is one of the biggest assets a modern marketing team has. But...
Why Promotions and Customer Success Go Hand-in-Hand
I’m going to tell a true story. On the 10th of July, as a belated birthday present to moi, I ordered some Sonos...
3 Mistakes That Can Undermine Your Personalization Strategy
There’s lots of renewed talk around “personalization”, largely fuelled by the rise of customer data platforms,...
Engaging the Next Generation: a Gen Z Perspective
In this post, our marketing intern, Harriet, discusses ways brands can better engage with the next generation of...
5 Common Fears About AI for Marketing – And How to Address Them
This is the second post in our "AI for CX & Marketing" series - check out the first post here. If you’re trying to...
Mastering Data Management for Better Personalization
If you’re pursuing personalization as part of your marketing strategy, you’ll know how important data is to the end...
The Best Way to Grow Customer Loyalty – Without a Program
If a loyalty program isn’t right for your business, how do you invest in customer retention and loyalty? The solution...
The CX-driven Marketer’s Guide to AI: Introduction
For marketing leaders, especially in high growth spaces like retail, the pressure to keep up with the latest tech is...