HTK Blog | Loyalty and marketing insights

What does the Internet of Things mean for loyalty?

Marketers tend to have a bit of a love-hate relationship with new tech. We love to get creative, imagining the possibilities and potential of the platforms, devices and gadgets that are constantly springing up. And we certainly don't want to be seen as laggards in...

Horizon Deep Dive: Measuring Success [Video]

This is the twelfth and final post in our Horizon Deep Dive series. To catch up with previous videos, click here.   It's here - the final Deep Dive video! I'm wrapping up the series by looking at a few different ways to track the success of your loyalty program...

Horizon Deep Dive: Group Membership [Video]

This is the eleventh post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here.   Why offer group membership? A survey into financial services consumers found that 46% wanted to pool their points with friends...

Horizon Deep Dive: ELVIS Insight [Video]

This is the tenth post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here.     ELVIS - a new way of measuring customer relationships Over the past several posts, we’ve shown some of the ways ELVIS can...

Horizon Deep Dive: Loyalty Portal & App [Video]

This is the ninth post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here. Three characteristics of an engaging loyalty portal First things first - what do we mean by loyalty portal? In the video above, I use...

Choosing your loyalty strategy

In last month’s Forrester report, Vendor Landscape: Customer Loyalty Solutions, analyst Emily Collins emphasized the importance of choosing your overall loyalty strategy before selecting the vendor that will help you implement it. And we think she’s absolutely right -...

Horizon Deep Dive: Content & Channels

This is the seventh post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here. In this week's Deep Dive video, we're looking at creating personalised messages in Horizon, across various channels, including email...

Horizon Deep Dive: Social Loyalty

This is the sixth post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here. In this week's Deep Dive video, we're looking at Horizon's social loyalty features - from enriching member data with social profile...