HTK Blog | Loyalty and marketing insights
3 signs your loyalty program needs a refresh
Successful loyalty programs boost retention rates — and an increase of just 5% in customer retention can grow profits by up to 95%. But is your current rewards program delivering? For many businesses, the standard points-for-discount model is not enough to foster...
Loyalty is more than a program
Consider the last time you joined a loyalty program. Was it then, as you signed up, that you first decided you felt loyal to that business? Chances are, the answer is no. Whether you were already fond of the brand or simply wanted to save a bit of money, your loyalty...
![How to: Integrate social into your loyalty program [Video]](https://www.htk.co.uk/wp-content/uploads/2017/02/blog-how-to-social-twitter-400x250.jpg)
How to: Integrate social into your loyalty program [Video]
Word-of-mouth is one of the most cost-effective marketing tactics available to brands today - it requires little resource on behalf of the business, but often carries more weight among consumers than traditional marketing. Research shows that 54% of online shoppers...
5 Great Ideas to Steal from Loyalty Masters
They say great artists always steal from the masters - and loyalty marketing can certainly be an art. There's a lot of wisdom in learning from what the experts do (or don't do) well. So whether you're revamping an existing loyalty program or implementing one from...
Beyond the hype: Integrating new channels into your loyalty marketing strategy
Do you remember the launch of Google+? Way back in 2011, when it was invite only, the social network gained over 10 million users in the first two weeks. It seemed almost certain to replace Facebook, or at least give the social media giant some serious competition. ...
Loyalty is broken. Omnichannel can fix it.
A few years ago there was a great debate going on in the marketing world about "multichannel" versus "omnichannel". Omnichannel was the new-comer and although it sounded flashy and exciting, it still had the hollow ring of a marketing buzzword. What was the difference...
Customer satisfaction does not equal loyalty
Your satisfied customers aren’t loyal - not necessarily, anyway. Customer satisfaction and loyalty are often talked about in tandem these days and for good reason. Consistently unsatisfied customers certainly won’t become brand loyalists or give you their repeat...
![How to: Create personalized offers and rewards [Video]](https://www.htk.co.uk/wp-content/uploads/2016/10/customer-data2-1250-400x250.jpg)
How to: Create personalized offers and rewards [Video]
In the so-called "Age of the Customer", personalization matters. And loyalty programs are not exempt - recent research found that 74% of UK consumers would prefer to engage with loyalty programs that offer tailored rewards. But many programs struggle to deliver real...
Using insight to create emotionally engaging customer experiences
Big data has started to shift from marketing hype to serious discipline, as businesses find new ways to use the vast amounts of customer data available to them. At the same time, customer experience has become a key focus and source of competitive advantage - based...
Is your loyalty program ready for 2017?
There seems to be a general consensus that 2016 was, if nothing else, an unpredictable year, and the loyalty marketing industry hasn’t been immune. We saw some notable, and often surprising, changes in the last 12 months - with ecommerce leaders like ASOS jumping on...