HTK BLOG
The latest insights on customer experience, lifetime value & loyalty
Latest posts
Integrate more easily with HTK’s new Blendr.io connector
Rich, real-time customer data is essential for delivering the kinds of highly personalised customer experiences that drive emotional loyalty. To present a personalised offer at checkout, your promotions engine or loyalty platform needs to be able to communicate with...
Integrate more easily with HTK’s new Blendr.io connector
Rich, real-time customer data is essential for delivering the kinds of highly personalised customer experiences that drive emotional loyalty. To present a personalised...
Case Study: Delivering a multichannel program for Krispy Kreme UK
Krispy Kreme has been serving hand-crafted doughnuts and fresh coffee to UK shoppers since 2003, with over 118...
“Your Feedback is Important to Us”: Automating a Better Approach to Customer Feedback
If your business is competing on customer experience, chances are you’re collecting customer feedback. But how well is...
Conference Recap: Envisioning a new era of retail
RetailEXPO ran a series of virtual conference webinars recently, starting with an excellent presentation by Mark...
Loyalty in decline? Why insight is the answer.
Very rarely is there a compelling business case to run a points-based loyalty scheme. Loyalty ‘experts’ will...
Black Friday Blues: Rethinking discount-driven loyalty
Back in the day, we had the famous Boxing Day sale. To use an analogy, it makes sense that turkeys are cheaper...
New in Horizon: Making insight more accessible – and actionable
Customer insight - especially from your own data - is one of the biggest assets a modern marketing team has. But...
Why Promotions and Customer Success Go Hand-in-Hand
I’m going to tell a true story. On the 10th of July, as a belated birthday present to moi, I ordered some Sonos...
3 Mistakes That Can Undermine Your Personalization Strategy
There’s lots of renewed talk around “personalization”, largely fuelled by the rise of customer data platforms,...
Engaging the Next Generation: a Gen Z Perspective
In this post, our marketing intern, Harriet, discusses ways brands can better engage with the next generation of...