HTK Blog | Loyalty and marketing insights

Horizon Deep Dive: ELVIS Insight [Video]

This is the tenth post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here.     ELVIS - a new way of measuring customer relationships Over the past several posts, we’ve shown some of the ways ELVIS can...

Horizon Deep Dive: Loyalty Portal & App [Video]

This is the ninth post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here. Three characteristics of an engaging loyalty portal First things first - what do we mean by loyalty portal? In the video above, I use...

Choosing your loyalty strategy

In last month’s Forrester report, Vendor Landscape: Customer Loyalty Solutions, analyst Emily Collins emphasized the importance of choosing your overall loyalty strategy before selecting the vendor that will help you implement it. And we think she’s absolutely right -...

Horizon Deep Dive: Content & Channels

This is the seventh post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here. In this week's Deep Dive video, we're looking at creating personalised messages in Horizon, across various channels, including email...

Horizon Deep Dive: Social Loyalty

This is the sixth post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here. In this week's Deep Dive video, we're looking at Horizon's social loyalty features - from enriching member data with social profile...

Horizon Deep Dive: Loyalty Behaviors [Video]

In this week's Deep Dive video, I'll be walking you through loyalty behaviors - activities that members can complete to earn points. To create an engaging loyalty program and encourage on-going participation, businesses must start rewarding more than purchases alone....

How to measure customer engagement

In an experience-based, customer-centric world, it's no secret that customer engagement is key to success. After all, highly engaged customers are up to 3 times as valuable as those who are disengaged. And research from Gallup found that engaged customers represent a...