HTK Blog | Loyalty and marketing insights

3 signs your loyalty program needs a refresh

Successful loyalty programs boost retention rates — and an increase of just 5% in customer retention can grow profits by up to 95%. But is your current rewards program delivering? For many businesses, the standard points-for-discount model is not enough to foster...

Loyalty is more than a program

Consider the last time you joined a loyalty program. Was it then, as you signed up, that you first decided you felt loyal to that business? Chances are, the answer is no. Whether you were already fond of the brand or simply wanted to save a bit of money, your loyalty...

5 Great Ideas to Steal from Loyalty Masters

They say great artists always steal from the masters - and loyalty marketing can certainly be an art. There's a lot of wisdom in learning from what the experts do (or don't do) well. So whether you're revamping an existing loyalty program or implementing one from...

Loyalty is broken. Omnichannel can fix it.

A few years ago there was a great debate going on in the marketing world about "multichannel" versus "omnichannel". Omnichannel was the new-comer and although it sounded flashy and exciting, it still had the hollow ring of a marketing buzzword. What was the difference...

Customer satisfaction does not equal loyalty

Your satisfied customers aren’t loyal - not necessarily, anyway. Customer satisfaction and loyalty are often talked about in tandem these days and for good reason. Consistently unsatisfied customers certainly won’t become brand loyalists or give you their repeat...