HTK BLOG

The latest insights on customer experience, lifetime value & loyalty

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Loyalty in decline? Why insight is the answer.

Loyalty in decline? Why insight is the answer.

Very rarely is there a compelling business case to run a points-based loyalty scheme.  Loyalty ‘experts’ will point at the success of airline programs to retain frequent fliers - but that’s a genuine edge-case in the spectrum of program viability.  The...