HTK Blog
Loyalty & CX insights to help you build better customer relationships
Black Friday Blues: Rethinking discount-driven loyalty
Back in the day, we had the famous Boxing Day sale. To use an analogy, it makes sense that turkeys are cheaper in the days after Christmas than before, because of the economics of supply and demand, and because there will always be a few birds that aren’t sold...
New in Horizon: Making insight more accessible – and actionable
Customer insight - especially from your own data - is one of the biggest assets a modern marketing team has. But accessing that insight can be complicated, time-consuming and resource-intensive. And when you’re constantly focused on the next campaign or project,...
Why Promotions and Customer Success Go Hand-in-Hand
I’m going to tell a true story. On the 10th of July, as a belated birthday present to moi, I ordered some Sonos speakers online from a popular retailer. For the sake of the story, let’s call them Johnny Lewis & Co. I chose to buy from JL for three good reasons:...
3 Mistakes That Can Undermine Your Personalization Strategy
There’s lots of renewed talk around “personalization”, largely fuelled by the rise of customer data platforms, artificial intelligence and smart automation. Particularly in consumer businesses, where there’s arguably more need than ever before to ‘stand out’ by doing...
Engaging the Next Generation: a Gen Z Perspective
In this post, our marketing intern, Harriet, discusses ways brands can better engage with the next generation of empowered consumers - Generation Z. Centennials - otherwise known as Generation Z - are exceeding Millennials. Research has shown that this generation will...
5 Common Fears About AI for Marketing – And How to Address Them
This is the second post in our "AI for CX & Marketing" series - check out the first post here. If you’re trying to build AI into your martech stack, you may hit some internal resistance, whether you’re trying to convince your coworkers to get on board... or asking...
Mastering Data Management for Better Personalization
If you’re pursuing personalization as part of your marketing strategy, you’ll know how important data is to the end result. After all, it’s hard to give each customer a tailored experience if you don’t know who they are, how they shop or what they’re trying to...
The Best Way to Grow Customer Loyalty – Without a Program
If a loyalty program isn’t right for your business, how do you invest in customer retention and loyalty? The solution lies in creating emotional connections through personalized engagement. Google “how to grow customer loyalty” and you’ll find plenty of advice about...
The CX-driven Marketer’s Guide to AI: Introduction
For marketing leaders, especially in high growth spaces like retail, the pressure to keep up with the latest tech is high. Be more data-driven. Be more customer-centric. Put AI in everything. It’s a lot to keep up with, and it’s enough to drive any marketer mad. On...
