HTK Blog | Loyalty and marketing insights

5 Great Ideas to Steal from Loyalty Masters

They say great artists always steal from the masters - and loyalty marketing can certainly be an art. There's a lot of wisdom in learning from what the experts do (or don't do) well. So whether you're revamping an existing loyalty program or implementing one from...

Loyalty is broken. Omnichannel can fix it.

A few years ago there was a great debate going on in the marketing world about "multichannel" versus "omnichannel". Omnichannel was the new-comer and although it sounded flashy and exciting, it still had the hollow ring of a marketing buzzword. What was the difference...

Customer satisfaction does not equal loyalty

Your satisfied customers aren’t loyal - not necessarily, anyway. Customer satisfaction and loyalty are often talked about in tandem these days and for good reason. Consistently unsatisfied customers certainly won’t become brand loyalists or give you their repeat...

Is your loyalty program ready for 2017?

There seems to be a general consensus that 2016 was, if nothing else, an unpredictable year, and the loyalty marketing industry hasn’t been immune. We saw some notable, and often surprising, changes in the last 12 months - with ecommerce leaders like ASOS jumping on...