The Horizon Loyalty Hub

The loyalty platform your customers would want you to have.

  • CRM, marketing automation and loyalty platform, all in one
  • Flexible and integrated, taking you from data to insight, and insight to action — faster
  • Powerful content recommendation engine
  • Deep analytics, including unique ELVIS Insight

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HTK recognised as an
end-to-end loyalty solution

HTK has been named in the latest Forrester Vendor Landscape Report, as an end-to-end loyalty solution for large enterprises.

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Complimentary Report:
Customer Experience & Loyalty

This special report from The Times and Raconteur examines the impact of customer experience on brand loyalty.

 

Packed with data and case studies, the report looks at how technology is affecting the customer experience, trends in personalization and generational challenges.

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Grow customer loyalty faster with
experiences powered by insight

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What we do

At HTK, we help businesses ditch run-of-the-mill loyalty programs, to build better customer relationships. Our Horizon Loyalty Hub is designed to increase retention, advocacy and sales, by delivering exceptional customer experiences at every touchpoint.
With deep customer insight, advanced personalisation and incredible flexibility, Horizon helps you understand, nurture and reward your best customers to grow profitable, emotional loyalty.
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Advanced customer insight at your fingertips

Creating engaging experiences relies upon a deep understanding of your customers. Horizon’s unique ELVIS framework brings this insight to the surface, by scoring each customer’s engagement, loyalty, value, influence and sentiment in real-time.

With ELVIS, you can personalise interactions, monitor the health of your customer relationships and deliver experiences that drive lasting loyalty.

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“B2C marketers should evaluate its proprietary ELVIS insight framework…”

Vendor Landscape: Cross-Channel Campaign Management, Forrester Research,
Inc., March 27, 2017.

Solutions for every stage of your loyalty journey

Promotional Campaigns

Data-rich and quick to deploy, Horizon elevates tactical campaigns into stepping-stones toward loyalty.

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Loyalty for Brands

Discover who your customers are, reward advocacy and increase lifetime value — all without the need for EPOS integration.

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Loyalty for Enterprise

Cut through the complexity of data, content and strategy management — Horizon puts loyalty at the heart of your enterprise.

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Fast to implement, easy to use

Strategic Consulting

Whether you’re creating a new loyalty strategy or refreshing an existing program, we can take you from concept to results in record time.

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Cloud Software

Our unique ELVIS insight framework powers compelling ‘in the moment’ experiences across all channels and touchpoints.

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Managed Service

Horizon is engineered to be easy to use — but we’re still happy to help. Services range from ad-hoc support through to full program delivery.

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Leading brands choose Horizon

Latest from our blog…

Choosing your loyalty strategy

In last month’s Forrester report, Vendor Landscape: Customer Loyalty Solutions, analyst Emily Collins emphasized the importance of choosing your overall loyalty strategy before selecting the vendor that will help you implement it. And we think...
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How to measure customer engagement

In an experience-based, customer-centric world, it's no secret that customer engagement is key to success. After all, highly engaged customers are up to 3 times as valuable as those who are disengaged. And research from Gallup found that engaged...
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3 signs your loyalty program needs a refresh

Successful loyalty programs boost retention rates — and an increase of just 5% in customer retention can grow profits by up to 95%. But is your current rewards program delivering? For many businesses, the standard points-for-discount model is not...
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Loyalty is more than a program

Consider the last time you joined a loyalty program. Was it then, as you signed up, that you first decided you felt loyal to that business? Chances are, the answer is no. Whether you were already fond of the brand or simply wanted to save a bit of...
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5 Great Ideas to Steal from Loyalty Masters

They say great artists always steal from the masters - and loyalty marketing can certainly be an art. There's a lot of wisdom in learning from what the experts do (or don't do) well. So whether you're revamping an existing loyalty program or...
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