True loyalty —
powered by experience.

Grow customer lifetime value, with AI-powered insight and smarter engagement.

True loyalty — powered by experience.

Grow customer lifetime value, with AI-powered insight and smarter engagement.

Software & services to help you win in the age of the customer.

Strategic Consultancy & Services

Expert guidance for all your CRM and loyalty projects, on an ongoing or one-off basis

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CRM & Customer Engagement Solutions

Insight-driven software and managed services to engage the customer of tomorrow

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Loyalty Software & Program Delivery

Flexible SaaS-based loyalty software, built for a new era of customer experiences

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Loyalty Program Replatforming

A smooth transition to a platform that’s built for the future of loyalty

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Find your path to profitable customer relationships

If you’re struggling to get value from your customer data – to apply it to your marketing, deliver better CX and grow lifetime value – you’re not alone.

But you don’t have to be held back by low resources, legacy tools or a lack of insight. HTK combines advanced software and expert advice to offer:


Extra support to take pressure off your busy team — while still giving you plenty of control


Advanced personalization and recommendation tools, joined up & powered by real insight


The ability to innovate, without complex software integrations or a hefty price tag

Software for the new era of customer experience

The Horizon Hub is software to power your loyalty strategy, now and in the future. It’s all the features you need in one comprehensive, easy-to-deploy platform.

  • Highly customizable database — a single source of truth for customer engagement
  • Unique insight tools and frameworks, for deep customer understanding
  • AI-powered personalization and recommendation tools
  • Multi-channel messaging — including mobile apps, location tech and voice
  • Access to the latest features, without complicated upgrades or extra fees

“B2C marketers should evaluate its proprietary ELVIS insight framework…”

Vendor Landscape: Cross-Channel Campaign Management,
Forrester Research, Inc., March 27, 2017.

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Leading brands choose Horizon

Latest from our blog…

Black Friday Blues: Rethinking discount-driven loyalty

Back in the day, we had the famous Boxing Day sale.  To use an analogy, it makes sense that turkeys are cheaper in the days after Christmas than before, because of the economics of supply and demand, and because there will always be a few...

New in Horizon: Making insight more accessible – and actionable

Customer insight - especially from your own data - is one of the biggest assets a modern marketing team has. But accessing that insight can be complicated, time-consuming and resource-intensive. And when you’re constantly focused on the next...

Why Promotions and Customer Success Go Hand-in-Hand

I’m going to tell a true story. On the 10th of July, as a belated birthday present to moi, I ordered some Sonos speakers online from a popular retailer. For the sake of the story, let’s call them Johnny Lewis & Co.  I chose to buy from JL for...

3 Mistakes That Can Undermine Your Personalization Strategy

There’s lots of renewed talk around “personalization”, largely fuelled by the rise of customer data platforms, artificial intelligence and smart automation. Particularly in consumer businesses, where there’s arguably more need than ever before to...

Engaging the Next Generation: a Gen Z Perspective

In this post, our marketing intern, Harriet, discusses ways brands can better engage with the next generation of empowered consumers - Generation Z. Centennials - otherwise known as Generation Z - are exceeding Millennials. Research has shown that...

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