The Horizon Loyalty Hub

The loyalty platform your customers would want you to have.

  • CRM, marketing automation and loyalty platform, all in one
  • Flexible and integrated, taking you from data to insight, and insight to action — faster
  • Powerful content recommendation engine
  • Deep analytics, including unique ELVIS Insight

Take a Tour

HTK recognised as an
end-to-end loyalty solution

HTK has been named in the latest Forrester Vendor Landscape Report, as an end-to-end loyalty solution for large enterprises.

Read more


Complimentary Report:
Customer Experience & Loyalty

This special report from The Times and Raconteur examines the impact of customer experience on brand loyalty.


Packed with data and case studies, the report looks at how technology is affecting the customer experience, trends in personalization and generational challenges.

Grow customer loyalty faster with
experiences powered by insight

What we do

At HTK, we help businesses ditch run-of-the-mill loyalty programs, to build better customer relationships. Our Horizon Loyalty Hub is designed to increase retention, advocacy and sales, by delivering exceptional customer experiences at every touchpoint.

With deep customer insight, advanced personalisation and incredible flexibility, Horizon helps you understand, nurture and reward your best customers to grow profitable, emotional loyalty.

Advanced customer insight at your fingertips

Creating engaging experiences relies upon a deep understanding of your customers. Horizon’s unique ELVIS framework brings this insight to the surface, by scoring each customer’s engagement, loyalty, value, influence and sentiment in real-time.

With ELVIS, you can personalise interactions, monitor the health of your customer relationships and deliver experiences that drive lasting loyalty.


“B2C marketers should evaluate its proprietary ELVIS insight framework…”

Vendor Landscape: Cross-Channel Campaign Management, Forrester Research,
Inc., March 27, 2017.

Solutions for every stage of your loyalty journey

Promotional Campaigns

Data-rich and quick to deploy, Horizon elevates tactical campaigns into stepping-stones toward true customer loyalty.

Loyalty for Brands

Discover who your customers are, reward advocacy & grow lifetime value — without the need for EPOS integration.

Loyalty for Enterprise

Cut through the complexity of data and content management — Horizon puts loyalty at the heart of your enterprise.

Fast to implement, easy to use

Strategic Consulting

Whether you’re creating a new loyalty strategy or refreshing an existing program, we can take you from concept to results in record time.

Cloud Software

Our unique ELVIS insight framework dives deep into your data to power compelling ‘in the moment’ experiences across all channels and touchpoints.

Managed Service

Horizon is engineered to be easy to use — but we’re still happy to help. Services range from ad-hoc support through to full program delivery.

Leading brands choose Horizon

Latest from our blog…

How To: Identify valuable customers with Horizon

It seems logical to measure a customer’s value based on how much they spend – but if that’s the only factor you’re using, you could be missing a trick. For example, a lower-spending customer may be engaging more with your business than a high...

Are you measuring customers’ true value?

Your customers' value isn't just determined by the money they spend with your business. Now, you might be rolling your eyes and thinking "Obviously... we treat our customers as people, not dollar signs" - which is awesome. But it's not what I'm...

Why in-store engagement matters

The recipe for a good in-store experience may seem like something that was mastered a long time ago. Not everyone is necessarily doing it well, mind you, but the retail industry in general knows what needs to be done: design the physical space...

Tech trends that will impact loyalty in 2018

As you're settling into 2018, it's a good time to review your plans for the year ahead - and prepare your marketing, loyalty and CX strategies for the changes that are coming. As always, developments in technology will have a key role to play in...

Q&A: The Future of In-store Mobile Engagement

The CX industry has seen a lot of promising tech developments this past year – the continued rise of mobile payments, improvements in AI and machine learning, increased adoption of smart devices, growing consumer interest in things like AR and VR…...