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Case studies

Explore our client solution case studies

Learn how brands around the world are innovating their approach to loyalty, rewards and marketing communications to create better human experiences with the Horizon technology

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Krispy Kreme – Designing an integrated, multi-channel Loyalty program for leading UK retailer.

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Empowering enterprise brands worldwide

HTK’s groundbreaking technology redefines loyalty, crafting personalized experiences that ignite customer passion. With data-driven insights, powerful segmentation tools, and AI-fueled marketing automation.

Horizon empowers brands to move beyond points and tier levels. We orchestrate engaging rewards, deliver targeted communications, and nurture emotional connections, driving brand advocacy and turning casual shoppers into lifelong fans. Witness the power of loyalty transformed in our case studies – see how leading brands like Texaco Valero, Krispy Kreme and SEPA are using Horizon to unlock customer potential and unlock extraordinary results.

All case studies

Fuel Pump

Texaco Valero – Replatforming Star Rewards for enhanced engagement and loyalty

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Krispy Kreme – Designing an integrated, multi-channel Loyalty program for leading UK retailer.

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SEPA – Providing critical flood warning alerts to communities across Scotland

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Trusted by enterprise brands globally

"Horizon has been a key piece of the puzzle as we move towards a more 1-to-1 approach to our marketing comms. With Horizon, creating and overlaying customer segments is so much faster, meaning we can get personalised messages to our members far more easily."

"We chose HTK because it’s intuitive, beautifully designed, and made for customer management, making it the perfect way to level up our experiences. The features such as SMS, insights and promotions has measurably increased audience engagement."

"Horizon and HTK has been exceptional at meeting our needs, managing our expectations and delivering exactly what we had hoped for. We would highly recommend them and the Horizon platform."

"As the requirements were ever changing at our end - I think the team at HTK did a great job at supporting us and responding to the changes. As ever the team was responsive, kept the pressure on appropriately and delivered on time ultimately!"

"The loyalty landscape is changing and that means that generic, transactional programs are no longer as effective. Texaco needed to shift their program to create emotional loyalty and deeper, more valuable customer relationships and Horizon has been a key part of that."

"SEPA has a pivotal role to play in helping communities avoid flood risk where they can, adapt where they cannot and act when warned of flooding. Horizon has helped us develop a robust messaging system, which is both resilient and innovative."

Put customer data at the heart of every interaction

Whether you are seeking to draw more value from your customer data or are looking to enhance your loyalty programs, HTK Horizon can help you unlock the value of your data to better understand, reward and engage with your customers like never before.

Connect with HTK's engagement experts

Ready to talk? Let’s explore how HTK Horizon can help improve your customer experiences, inspire measurable loyalty and drive lifetime customer value.