Machine Learning & AI Data Insights
Identify opportunities & risks before it’s too late
Horizon’s data storage, analytics and Business Intelligence module is your personal data scientist. Designed to help you uncover the insights you need to boost customer engagement and spend.
Next generation data storage and analytics
Built on a modern Data Lakehouse architecture, Horizon offers the flexibility and cost-efficiency of a data lake with the contextual and high-speed querying capabilities of a data warehouse, so you can store, process and analyse your customer data like never before.
Simplified data schema
Data lakehouses enable structure and schema like those used in a data warehouse to be applied to unstructured data of the type that would typically be stored in a data lake. This means that you can access information more quickly and start putting it to work.
Open data architecture
Horizon comes out-of-the-box with Google Looker for business intelligence, but – through the Amazon Athena serverless query engine – your Horizon lakehouse can equally be accessed using your preferred BI tools (such as Tableau or PowerBI).
Optimised for ML
Data is stored in compressed Parquet files, in columnar format, meaning that it’s fast to query and well suited to Machine Learning and other analytical tasks. Horizon includes a number of ML models, and custom models can be developed to suit your particular needs.
Horizon can help you uncover emerging patterns and trends, create intelligent segments, and assess the health of individual customer relationships — so you know who to target and what actions to take. A growing range of Machine Learning algorithms can be deployed rapidly, without IT headaches.
- Tenure model including propensity to churn
- Predictive model of Customer Lifetime Value
- Next-best offer and product recommendations
Understand your customers
Leverage Machine learning models to help you understand what your customers want and need, helping you to deliver a more personalised experience.
Spot patterns and take action
Improve customer experience by reducing the time it takes to identify patterns in behaviour, and use that insight to make informed decisions.
Predict and pre-empt behaviour
Predict customer behaviour to identify potential opportunities to engage, reward, upsell, cross-sell, or avoid customers churn before it’s too late.
Integrated business intelligence
Horizon’s cloud-based tools help marketers find relevant insight in their data, and then act on that insight to boost customer engagement and spend. From compelling data visualisations to deep-dive exploration, Horizon provides the insight you need — without needing to write a line of code.
Your own Data Lakehouse
Store and process your data with a next generation data architecture, optimised for Machine Learning and Business Intelligence tasks.
Code-free data exploration
Identify trends, create segments, and assess the health of your customer relationships — so you know who to target and what actions to take.
Use proprietary models to identify patterns and trends that lead towards sales, advocacy and loyalty (or frustration, disengagement and churn).
Custom ML models
Uncover deep insight with custom-built models trained on your own data, so that predictions are uniquely tailored to your business and customers.
Because Horizon is a fully integrated platform with strong data foundations, integration is minimised and results can be realised more quickly.
Rich analytics & reporting
Use powerful built-in tools for reporting, with a comprehensive library of dashboards that make complex data science accessible to all.
Discover how businesses across the globe are leveraging Horizon technology to create better human experiences
Connect with HTK's engagement experts
Ready to talk? Let’s explore how HTK Horizon can help improve your customer experiences, inspire measurable loyalty and drive lifetime customer value.