HTK BLOG
The latest insights on customer experience, lifetime value & loyalty
Latest posts
Loyalty in decline? Why insight is the answer.
Very rarely is there a compelling business case to run a points-based loyalty scheme. Loyalty ‘experts’ will point at the success of airline programs to retain frequent fliers - but that’s a genuine edge-case in the spectrum of program viability. The...
Loyalty in decline? Why insight is the answer.
Very rarely is there a compelling business case to run a points-based loyalty scheme. Loyalty ‘experts’ will point at the success of airline programs to retain frequent fliers - but that’s a genuine edge-case in the spectrum of program viability. The...
The CX-driven Marketer’s Guide to AI: Introduction
For marketing leaders, especially in high growth spaces like retail, the pressure to keep up with the latest tech is...
3 Ways to Power Up Your CX in 2019
Are your customer experience initiatives moving the needle? Are they differentiating you from the competition or...
4 Signs It’s Time to Migrate to a New Loyalty Platform
By now, you’ve probably caught wind of some changing perspectives in the loyalty industry. Many businesses are...
3 Tips for a Stress-Free Loyalty Platform Migration
Maybe your loyalty program has been slowly declining, maybe it's never quite lived up to expectations - either way,...
Moving from a loyalty program to a loyalty strategy
An extended version of this post first appeared in Loyalty Management Magazine, Q2 2018. If you read much...
Give word-of-mouth marketing the attention it deserves
As marketers, we know it's kind of a big deal when our customers start sharing positive things about our brand,...
How To: Identify valuable customers with Horizon
It seems logical to measure a customer’s value based on how much they spend – but if that’s the only factor you’re...
Are you measuring customers’ true value?
Your customers' value isn't just determined by the money they spend with your business. Now, you might be rolling your...
Why in-store engagement matters
The recipe for a good in-store experience may seem like something that was mastered a long time ago. Not everyone is...