HTK BLOG
The latest insights on customer experience, lifetime value & loyalty
Latest posts
Black Friday Blues: Rethinking discount-driven loyalty
Back in the day, we had the famous Boxing Day sale. To use an analogy, it makes sense that turkeys are cheaper in the days after Christmas than before, because of the economics of supply and demand, and because there will always be a few birds that aren’t sold...
Black Friday Blues: Rethinking discount-driven loyalty
Back in the day, we had the famous Boxing Day sale. To use an analogy, it makes sense that turkeys are cheaper in the days after Christmas than before, because of the economics of supply and demand, and because there will always be a few birds that aren’t sold...
3 Ways to Power Up Your CX in 2019
Are your customer experience initiatives moving the needle? Are they differentiating you from the competition or...
4 Signs It’s Time to Migrate to a New Loyalty Platform
By now, you’ve probably caught wind of some changing perspectives in the loyalty industry. Many businesses are...
3 Tips for a Stress-Free Loyalty Platform Migration
Maybe your loyalty program has been slowly declining, maybe it's never quite lived up to expectations - either way,...
Moving from a loyalty program to a loyalty strategy
An extended version of this post first appeared in Loyalty Management Magazine, Q2 2018. If you read much...
Give word-of-mouth marketing the attention it deserves
As marketers, we know it's kind of a big deal when our customers start sharing positive things about our brand,...
How To: Identify valuable customers with Horizon
It seems logical to measure a customer’s value based on how much they spend – but if that’s the only factor you’re...
Are you measuring customers’ true value?
Your customers' value isn't just determined by the money they spend with your business. Now, you might be rolling your...
Why in-store engagement matters
The recipe for a good in-store experience may seem like something that was mastered a long time ago. Not everyone is...
Tech trends that will impact loyalty in 2018
As you're settling into 2018, it's a good time to review your plans for the year ahead - and prepare your marketing,...