HTK BLOG
The latest insights on customer experience, lifetime value & loyalty
Latest posts
Using machine learning for smarter segmentation
Defining the segments for a campaign or promotional offer is one of the most fundamental marketing tasks. But the traditional approach to segmentation isn’t all that effective... It typically relies heavily on assumptions and trial-and-error. The marketer must...
Using machine learning for smarter segmentation
Defining the segments for a campaign or promotional offer is one of the most fundamental marketing tasks. But the traditional approach to segmentation isn’t all that...
3 Mistakes That Can Undermine Your Personalization Strategy
There’s lots of renewed talk around “personalization”, largely fuelled by the rise of customer data platforms,...
Engaging the Next Generation: a Gen Z Perspective
In this post, our marketing intern, Harriet, discusses ways brands can better engage with the next generation of...
5 Common Fears About AI for Marketing – And How to Address Them
This is the second post in our "AI for CX & Marketing" series - check out the first post here. If you’re trying to...
Mastering Data Management for Better Personalization
If you’re pursuing personalization as part of your marketing strategy, you’ll know how important data is to the end...
The Best Way to Grow Customer Loyalty – Without a Program
If a loyalty program isn’t right for your business, how do you invest in customer retention and loyalty? The solution...
The CX-driven Marketer’s Guide to AI: Introduction
For marketing leaders, especially in high growth spaces like retail, the pressure to keep up with the latest tech is...
3 Ways to Power Up Your CX in 2019
Are your customer experience initiatives moving the needle? Are they differentiating you from the competition or...
4 Signs It’s Time to Migrate to a New Loyalty Platform
By now, you’ve probably caught wind of some changing perspectives in the loyalty industry. Many businesses are...
3 Tips for a Stress-Free Loyalty Platform Migration
Maybe your loyalty program has been slowly declining, maybe it's never quite lived up to expectations - either way,...