HTK BLOG
The latest insights on customer experience, lifetime value & loyalty
Latest posts
Conference Recap: Envisioning a new era of retail
RetailEXPO ran a series of virtual conference webinars recently, starting with an excellent presentation by Mark Price, former MD of Waitrose and Deputy Chairman of John Lewis Partnership. In his webinar, “View from the Top – Creating a new vision for a new era...
Conference Recap: Envisioning a new era of retail
RetailEXPO ran a series of virtual conference webinars recently, starting with an excellent presentation by Mark Price, former MD of Waitrose and Deputy Chairman of...
The Best Way to Grow Customer Loyalty – Without a Program
If a loyalty program isn’t right for your business, how do you invest in customer retention and loyalty? The solution...
The CX-driven Marketer’s Guide to AI: Introduction
For marketing leaders, especially in high growth spaces like retail, the pressure to keep up with the latest tech is...
3 Ways to Power Up Your CX in 2019
Are your customer experience initiatives moving the needle? Are they differentiating you from the competition or...
4 Signs It’s Time to Migrate to a New Loyalty Platform
By now, you’ve probably caught wind of some changing perspectives in the loyalty industry. Many businesses are...
3 Tips for a Stress-Free Loyalty Platform Migration
Maybe your loyalty program has been slowly declining, maybe it's never quite lived up to expectations - either way,...
Moving from a loyalty program to a loyalty strategy
An extended version of this post first appeared in Loyalty Management Magazine, Q2 2018. If you read much...
Give word-of-mouth marketing the attention it deserves
As marketers, we know it's kind of a big deal when our customers start sharing positive things about our brand,...
How To: Identify valuable customers with Horizon
It seems logical to measure a customer’s value based on how much they spend – but if that’s the only factor you’re...
Are you measuring customers’ true value?
Your customers' value isn't just determined by the money they spend with your business. Now, you might be rolling your...