Whether you want to on-board new customers with a series of push notifications, deliver time-sensitive call-to-action messages or re-engage lapsed customers with a compelling SMS text, Horizon’s ease of use and joined-up data platform and messaging tools make personalised mobile engagement easy.
Personalise your mobile messaging
Horizon SendSmart lets you engage with customers on their channel(s) of choice; whether that be SMS, push, mobile-responsive email or even voice messaging. All channels enable deep personalisation of individual messages.
Send relevant offers and promotions
Because all Horizon capabilities, data segments and customer records are seamlessly integrated, it’s easy to send a targeted mobile call-to-action that links to a personalised loyalty offer or sales promotion.
Store behavioural data
The Horizon One360 customer data platform is capable of storing rich behavioural data, including mobile app actions and related geolocation. This data can also be fed into Horizon AutoPilot, for analysis and insight generation at unlimited scale.
Re-engage lapsed users
Customers’ previous in-app behaviour can be harnessed to send compelling re-engagement messages to lapsing or lapsed customers.
Create great mobile experiences
Good customer retention requires great customer experiences. Horizon CXFlow lets you build end-to-end personalised experiences using SMS, voice, push, WhatsApp and other mobile channels.