CPG brands & D2C shift

The Covid-19 pandemic has shown that changes to the channel and consumer behaviour can leave CPG brands exposed to increased risks of revenue attrition, leading many such brands to look at ways of establishing direct relationships with their customers through a “direct to consumer” (D2C) model.

Loyalty programs can be a powerful way for CPG brands to establish this direct relationship; enabling direct promotions and campaigns that drive incremental sales, increase word-of-mouth and build trust. The acquired first-party data can also be invaluable for product development, aligning future offerings to consumers’ needs.

Horizon makes it easy to launch a D2C strategy, through flexible loyalty, on-pack code and promotion management.