Your data, connected
Profitable customer relationships depend on data. But when that data is disconnected – spread across systems, held in different formats – it’s almost impossible to get the insights you need at speed.
At the core of Horizon is the customer data platform, designed to unify your data across platforms and deliver actionable insights.
Comprehensive customer profiles are enriched with every interaction in real-time, while powerful segmentation tools allow you to drill-down to uncover micro-targeted audiences.
Horizon One360 is the brain that powers all our products – putting deep customer insight at every stage of your marketing.
Meaningful customer insight at your fingertips
Finding rich, meaningful customer insight from thousands of data points – spread across multiple systems – is an overwhelming task.
Horizon’s unique ELVIS scoring system brings key insights about your customer relationships to the surface, in a format that’s easy to understand.
Customers are ranked on their engagement, loyalty, value, influence and sentiment, and assigned an overall score.
So you can instantly see the state of your customer relationships, on an individual basis and across your entire audience – and determine which customers to engage with next.
The brain behind every personalized experience
Single customer view
Holistic customer profiles, enriched with real-time insight
A real-time feed of customer activity across channels
Hyper-targeted groups that are always up-to-date
APIs & packaged integrations
Flexible options to get your data in and out, faster
At-a-glance insight into your customer relationships
Built-in best practice
Personas and lifecycle stages based on real-time behavior
Data-powered marketing made simple.
To find out more about Horizon One360 – and the apps it powers – get in touch today. We’d love to give you a demo, talk integrations or offer advice on your insight-driven marketing strategy.