Thereâs been a lot of excitement in the HTK office lately â after many months of hard work, weâve launched our new loyalty and rewards solution.
And this isnât your average, run-of-the-mill loyalty solution, either â weâre strong believers in the power of personalisation and thatâs what weâre bringing to the fore.
Studies have found that 70% of online customers buy just once and never return. And who can blame them? Thereâs plenty of choice, product reviews abound and better prices are often only a click away. Customer loyalty is becoming more important than ever, and brands must work hard to win it.
Making loyalty personal
One of the best ways to win loyalty is by delivering personalised customer experiences that make people feel like VIPs. Loyalty programmes that recognise who each member is and reward them accordingly can drive engagement and encourage repeat purchases.
The Horizon Loyalty Toolkit enables businesses to manage a comprehensive loyalty programme thatâs personalised for every member. And itâs powered by customer insight, so any rewards, offers and related comms can be hyper-personalised based on almost any information known about a customer.
When a member logs in to a brandâs online loyalty portal, theyâll see a personalised page showing their points balance, account activity and most relevant rewards â all driven by Horizon and updated in real time.
Hereâs a personalised loyalty portal for a food-loving family manâ¦
And hereâs one for a female fitness lover with a birthday coming upâ¦
See the difference in the rewards and offers presented? Based on the information it knows about each of these loyalty members, Horizon automatically calculates and prioritises their best offers.
Horizon also handles the administrative bits, like adding and subtracting points based on member activity, while giving brands full control over how and when points are awarded. It can also automatically trigger messages based on a variety of events, such as when a member redeems an offer, qualifies for new rewards or has a birthday coming up.
Personalised, relevant offers for every customer
Businesses not looking to personalise their loyalty programme can still benefit from our new Offer Management features, which now come as standard in Horizon.
Offer Management allows businesses to store a catalogue of offers in Horizon, which can automatically be matched to customers based on their persona, purchase history, interests or any other data you hold. The top offers for each customer can easily be inserted into any message in the same way their name or email address can. This allows marketers to automatically present the best offers for each customer, creating more personalised campaigns that will increase engagement and drive purchases.
For consumers, the trouble with many loyalty programmes is that they donât really offer much value. Earning enough points to actually do anything with takes a long time â and when you do get there, the rewards can be a bitâ¦boring. Quite often, loyalty programmes just arenât worth the effort â or the number of cards you have to fit in your purse.
Weâre changing that. Working with great new partners, weâre bringing you the ability to offer rewards to your loyalty members that are really worth something.