Weâre delighted that the Hotel Marketing Association has once again chosen our Horizon platform to power their online awards entry process in 2014.
Working closely with Pam Carvell of the HMA, and building on the success of last yearâs shift to online, weâve made lots of refinements this year to take the user experience for entrants to the next level:
- To get started quickly, people can enter just their email address. Our Horizon platform triggers an automated email, so that when theyâre ready to get stuck in to their entry they can click straight through to their own online entry form.
- Every entrant is presented with a âfinal checkâ of all their entry details before they click âsubmitâ.
- Overall, weâve made the process slicker and more user-friendly.
The HMA awards entry process uses Horizonâs ability to send triggered customer emails and staff notifications. And the HMA benefits from the time-saving that comes with having a single database of all the entry details that can be accessed securely at any time.
If youâre a hotel marketer interested in entering this yearâs HMA awards, you can find out more here. The very best of luck to everyone!
About data capture with Horizon
The online capture of customer data, information and preferences is vital to both grow a database of âopted-inâ subscribers, and to engage with each customer in a relevant and meaningful way. Web landing pages, embeddable forms and auto-responder emails are just part of Horizonâs suite of powerful features for more effective customer engagement.