Personas & Lifecycle Stages. An HTK Best Practice Guide
All of us, each day, will be bombarded with marketing messages; from emails to TV adverts, SMS to mobile ads. Some statistics suggest we are marketed at up to 2000 times a day, that’s a lot of noise.
So, as a marketer, how can you ensure that your content is reaching and engaging with the right people? To stand any chance of cutting through that noise, your content and campaigns must be targeted and relevant.
Creating personas can be a time-consuming activity, but there are numerous benefits to be had from carrying out the process.
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