HTK Horizon
Creating better human experiences through data and technology
Horizon leverages the latest Machine Learning, AI, data and mobile engagement technologies packaged into simple-to-use component based products – making data-driven customer experience and loyalty management accessible to every business.
Broaden your Horizon
Horizon empowers your business with a complete suite of powerful customer experience, loyalty management and digital marketing tools – designed to help you unlock the power of machine learning and real-time customer insights.
A true 360º view of your customer data.
Actionable insights at your fingertips.
Measure the engagement metrics that matter.
Deliver the right promotion at the right time.
Rewarding loyalty beyond the transaction.
Exceed expectations across every channel.
Customer data management
The brain behind all other Horizon components – a powerful customer data platform designed to unify your data across multiple touch points whilst providing you with valuable customer data and actionable insights in real-time.
Single customer view
Holistic customer profiles enriched with real-time insight from multiple sources.
Behavioural analytics
Persona models, life cycle stages and our unique ELVIS Insight framework.
Dynamic segmentation
Create hyper-targeted audiences, powered by AI-driven insights.
Machine learning & AI driven data insights
Horizon’s flexible Lakehouse architecture is seamlessly integrated with Google Looker BI tools, so you can effortlessly create dashboards and visualisations. Designed to help you dig deeper into your data to discover valuable insights to boost customer engagement and spend.
Your own data LakeHouse
Store, process and fully analyse your customer data like never before.
Rich analytics & reporting
Powerful built-in tools for reporting, dashboards and data exploration.
Machine learning models
Predict churn, next purchase date, and make product recommendations
Customer relationship scoring
Engagement, Loyalty, Value, Influence and Sentiment – or as we like to call them, ELVIS. Everyone in your database receives a star-rating for each of these valuable metrics, which update automatically as new data feeds into the system, giving you a single, up-to-date view of each customer.
Improved customer segmentation
Identify your most engaged, loyal, valuable, influential customers.
Increased customer retention
Win back activity to restore the health of your customer relationships.
Improved customer lifetime value
Highlight customer segments to enhance your sales campaigns.
Promotions management
Horizon’s powerful tools for offers and promotion management. Drawing on rich data sources and with AI-powered decision making, Horizon analyses a customer’s purchase behaviour, discount sensitivity and preferences to better personalise offers — and protect profit margins.
Issuance and redemption
Easily set-up and manage the distribution of all your sales promotions.
Real-time decisioning
Dynamically select the right offers and promotions for every customer.
Financial optimisation
Use controls and split-testing to measure and maximise financial impact.
Customer loyalty & retention
Horizon’s loyalty program management tools. Designed to help businesses go beyond the point of purchase to reward and encourage the customer behaviours that matter most – those that contribute to better experiences and lasting, emotional loyalty.
Real-time points engine
Seamless POS and ecommerce integration for real-time earn and burn.
Loyalty behaviours
Recognise and reward any customer behaviour across any channel.
Gamification & games
Boost engagement with loyalty tiers, badges and interactive games.
Marketing automation
Responding to customer behaviour in real-time takes a lot of coordination – Horizon enables you to fully unify your data sources & touchpoints, as well as your customer analytics software and marketing communications delivery channels seamlessly and in real-time.
Multi-channel content creation
Design emails and clickable SMS or push messages, all within the same platform.
Campaigns & triggers
Schedule multiphase campaigns and send personalised, event-triggered messages.
Analytics & reporting
Analyse the impact and commercial success of each campaign, in near real-time.
Put customer data at the heart of every interaction
Whether you are seeking to draw more value from your customer data or are looking to enhance your loyalty programs, HTK Horizon can help you unlock the value of your data to better understand, reward and engage with your customers like never before.
Connect with HTK's engagement experts
Ready to talk? Let’s explore how HTK Horizon can help improve your customer experiences, inspire measurable loyalty and drive lifetime customer value.