Businesses today know that retention and loyalty are critical to success, and time-starved marketers have realised technology is an essential piece of the puzzle – helping them create, manage and deliver effective retention and loyalty programmes.
The evolution of social, local and mobile channels means an advanced solution is needed to help solve the complex science of understanding customers and consistently delivering what they want, when and how they want it.
Over the past year, we’ve been adding more and more loyalty-focused features into our original Horizon platform, and today we’re officially launching the Horizon Loyalty Hub – a platform that enables brands to join up what they’re doing across marketing, loyalty and customer service. Horizon helps integrate disconnected data sources and draws actionable customer insight from raw data, providing the transparency businesses need to understand true customer value and drive long-term loyalty.
Horizon has been built from the ground up to bring marketing and loyalty together in a single platform. Starting with existing business data, it offers the ultimate single customer view, providing a clear picture of each customer â their likes and dislikes, their habits and their purchasing behaviours. This holistic view of each individual consumer can be used by smart businesses to create bespoke, personalised, targeted campaigns designed to optimise marketing investment and maximise return.
Taking a first step into a new way of working can be expensive and daunting – which is why Horizon is delivered as a software-as-a-service to provide best in class price-performance, scalability and fast, seamless integration. To embed new clients, HTK also offers a âclient support programmeâ which includes an expert on-boarding and implementation service to have you up, running and seeing a return as quickly as possible.
Watch now as our CEO Marlon Bowser explains how the loyalty industry is evolving and what businesses have to do to keep up…