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Horizon Deep Dive: Campaigns & Triggered Messaging [Video]

This is the eighth post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here.

Marketers today know that many of the old ways of communicating with customers, like generic batch-and-blast emails, are becoming obsolete. To truly engage customers, businesses need to have more human (and more helpful) conversations – giving customers the information they need at just the right time.

In last week’s Deep Dive video, we looked at how to create relevant content for different groups of customers, across all your channels. This week, I’ll show you how Horizon can deliver this content to the right groups (or individuals) at exactly the right time. Check it out below…

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