In the so-called “Age of the Customer”, personalization matters. And loyalty programs are not exempt – recent research found that 74% of UK consumers would prefer to engage with loyalty programs that offer tailored rewards.
But many programs struggle to deliver real personalization, often because the necessary data is difficult to access or act on in real time. In today’s video, I’ll show you how Horizon makes it easy to present personalized offers to your loyalty members, even when their preferences change.
If you’re interested in finding out more about our personalized loyalty solutions, please get in touch!