In this week’s Deep Dive video, I’ll be walking you through loyalty behaviors – activities that members can complete to earn points. To create an engaging loyalty program and encourage on-going participation, businesses must start rewarding more than purchases alone. In a recent survey, 76% of consumers said they’d like to earn points for completing activities, in addition to making transactions.

Watch the video below to see how Horizon enables you to reward all kinds of interactions, from referring new members to completing a quiz…
 


 
(The Offer Management Deep Dive I mention in the video can be found here.)

And as always, if you’ve got any questions, comments or feedback, please share below. I’d love to hear your thoughts!

 

This is the fifth post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here.