EBOOK

Smart Loyalty: Winning Hearts in the Connected Future

How will IoT impact customer loyalty?

We live in a time of rapid technological development — and as marketers, we often have a front-row seat to the rise (and fall) of each new gadget. It’s easy, then, to be skeptical about the latest digital buzz: the Internet of Things. If you’re wondering whether IoT will succeed and what impact it will have on your business, this ebook is for you.

Learn how to integrate new tech into your marketing and loyalty strategy

We’ll cover key insights, trends and ideas that will help you formulate your marketing and loyalty strategy, in line with the changing tech landscape. You’ll learn:
  • how consumers and businesses are responding to the connected world,
  • how IoT could shape loyalty programs of the future, and
  • why your business should care about IoT, and how to start building this into your strategy.