Migrating to a new platform is a big project.
Getting stakeholder buy-in, choosing a vendor from hundreds of options, managing all the data… replatforming your loyalty program is no small task. But it’s also one with huge potential.
Customers who feel emotionally connected to a brand are significantly more valuable. But a recent Forrester study found that nearly 60% of consumers didn’t feel any more loyal to a brand as a result of the loyalty program — that’s a lot of marketing budget going to waste.
So how can you make sure this important project goes smoothly, and delivers tangible results?
Get tips and advice for a successful replatforming.
In this ebook, you’ll find actionable tips for each stage of the replatforming process — from planning to launch — to help ensure a successful transition.
Download it now to find out:
- whether you really need to replatform,
- how to develop a solid strategy and choose the right vendor, and
- how to reduce some of the risks of a migration.