EBOOK
Harnessing the Power of Influence
Learn how to identify and grow your best advocates
Customers promoting your brand is always a good thing — and it has the most impact when you invest in nurturing your advocates, rather than just leaving them to it. The trouble is, not all of those customers will deliver the same amount of value to your business. How do ensure you’re investing your budget (and time) for the best results? With this ebook, you’ll learn how to increase the value you get from word-of-mouth marketing by:
- Identifying your best advocates using the 3-part “VIP” approach
- Generating continued sharing with the experience-advocacy loop
- Nurturing true loyalty through tailored experiences