Customer journey orchestration
Consumer needs are dynamic and ever-changing, and customers are becoming increasingly impatient. Old thinking in terms of static content, segments and customer experiences is no longer enough.
Successful customer management requires a joined-up approach across marketing, sales and service; providing customers with information and offers that will make them feel pleased, valued and cared for.
Through drag-and-drop “journey builder” tools and a joined-up, consistent approach to campaign management, loyalty management, sales promotions and two-way messaging, Horizon makes it easy to provide the right content at the point of customer need.