Case Study | Stoke by Nayland Hotel, Golf and Spa
Better targeting led to marketing ROI of more than 4000%
Stoke by Nayland Hotel, Golf & Spa improved sales by sending location-based messages to different customer segments.
With such diverse interests amongst their clientele, Stoke by Nayland needed to move away from sending the same marketing content and offers to their entire customer base. They wanted a platform to help them align their marketing campaigns more closely to the different preferences and interests of each customer.
Using HTK Horizon, they achieved more targeted email marketing, sending location-based messages to different customer segments to improve sales.