Case Study | Park Farm Hotel

Triggered message leads to ROI of over 4000%

Park Farm Hotel uses A/B split testing, triggered messages and highly tailored segments to improve each guest’s experience before their stay even begins.

The team uses Horizon’s group builder and dynamic content to create relevant messages based on where guests are in their journey — whether they’re a brand-new customer or a loyal repeat visitor.

Triggered emails enrich the guest experience from pre-stay through to post-stay, with great results. One email, which reminded subscribers to use their discount code, saw a conversion rate of 23% and ROI of over 4000%. Read the case study to find out how they did it →

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