Creating engaging in-store experiences with mobile tech

Ebook How to Create Engaging In-store Experiences With Mobile Tech How can technology help retailers improve the in-store experience? The retail landscape is rapidly evolving, yet for many retailers, the customer experience in-store has changed very little — the...

Reducing Customer Churn (For Subscription Businesses)

Reducing Customer Churn: A guide for subscription businesses Many company execs are now focusing on churn rates as a key indicator of potential long-term business performance and profitability. Churn rates for subscription businesses differ according to the...

Horizon for Hotels: Best Practice Guide

Horizon for Hotels – Best Practice Guide This in-depth guide for hotel marketers walks you through the recommended steps for setting up your Horizon account. Our experienced hotel experts share campaign ideas, persona recommendations and suggested marketing...

Reducing Customer Churn (For Telco)

Reducing Customer Churn: A guide for telco companies Churn is a boardroom issue. Many execs are now focussing on churn rates as a key indicator of potential long-term business performance and profitability. The ability to make data-driven decisions is essential to...

Personas and Lifecycles Best Practice

Best Practice Guide: Personas and Lifecycle Stages We’re bombarded with marketing messages up to 2000 times a day. How can marketers ensure their content is both timely and relevant, so that it cuts through the noise? This guide explores how you can: identify your key...