Harnessing the Power of Influence

Ebook Harnessing the Power of Influence Learn how to identify and grow your best advocates Customers promoting your brand is always a good thing — and it has the most impact when you invest in nurturing your advocates, rather than just leaving them to it. The trouble...

Smart Loyalty: Winning Hearts in the Connected Future

Ebook Smart Loyalty: Winning Hearts in the Connected Future How will IoT impact customer loyalty? We live in a time of rapid technological development — and as marketers, we often have a front-row seat to the rise (and fall) of each new gadget. It’s easy, then,...

The New Era of Customer Loyalty

Ebook The New Era of Customer Loyalty How to adapt to the future of customer relationships Welcome to the new era of loyalty Discount-hungry customers. Fickle fans. Cut-throat competition. Whatever industry you’re in, the loyalty landscape can look pretty bleak. We...

Emotional Loyalty: 6 things marketers need to know

Ebook Creating Emotional Loyalty 6 things marketers need to know Loyalty is an emotion, not a transaction. See a quick preview (contents and introduction) → Customer loyalty is changing rapidly and to keep up, marketers must take a new approach. We’re living in...

Aligning marketing and revenue management

Aligning hotel marketing and revenue management For many hotels, the amount paid in commission to OTAs is growing faster than revenue. And the question everyone’s asking is: “Can hotels compete?” Yes – but only if marketers and revenue managers start to work together....