Reducing Customer Churn: A guide for telco companies
Churn is a boardroom issue. Many execs are now focussing on churn rates as a key indicator of potential long-term business performance and profitability.
The ability to make data-driven decisions is essential to create personalized experiences that retain profitable customers.
This guide will show you:
- how to identify customers who are likely to churn
- how to re-engage at-risk customers before they lapse
- how to use your data more effectively to reduce churn