Reducing Customer Churn: A guide for telco companies


Churn is a boardroom issue. Many execs are now focussing on churn rates as a key indicator of potential long-term business performance and profitability.

The ability to make data-driven decisions is essential to create personalized experiences that retain profitable customers.

This guide will show you:

  • how to identify customers who are likely to churn
  • how to re-engage at-risk customers before they lapse
  • how to use your data more effectively to reduce churn