Reducing Customer Churn: A guide for subscription businesses
Many company execs are now focusing on churn rates as a key indicator of potential long-term business performance and profitability.
Churn rates for subscription businesses differ according to the acquisition channel and offer, so the ability to visualise this information to make data-driven decisions is a critical requirement for any successful business.
This guide will show you:
- how to identify customers who are likely to churn
- how to re-engage at-risk customers before they lapse
- how to use your data more effectively to reduce churn