Reducing Customer Churn: A guide for subscription businesses


Many company execs are now focusing on churn rates as a key indicator of potential long-term business performance and profitability.

Churn rates for subscription businesses differ according to the acquisition channel and offer, so the ability to visualise this information to make data-driven decisions is a critical requirement for any successful business.

This guide will show you:

  • how to identify customers who are likely to churn
  • how to re-engage at-risk customers before they lapse
  • how to use your data more effectively to reduce churn