HTK powers new, highly personalised loyalty program for Texaco

18 June 2018 – Retention marketing software provider HTK has announced a new contract with Valero – one of the world’s largest independent petroleum refiners, and managers of the Texaco brand in the UK – to accelerate their existing Texaco Star Rewards program.

The program is currently offered at around 800 sites in the UK, providing points in exchange for litres of fuel purchased, which can be redeemed for gift vouchers from a range of popular retailers.

From Q3 2018, Star Rewards will be powered by HTK’s Horizon Retention Hub, a cloud platform for personalised, insight-driven loyalty marketing.

The Horizon platform will provide Texaco with relevant insights into their customer base, in the moment, allowing them to rapidly innovate and adapt the loyalty program in response.

Marlon Bowser, CEO of HTK, commented: “The loyalty landscape is changing and that means that generic, transactional programs are no longer as effective. Brands must shift to programs which create emotional loyalty and deeper, more valuable customer relationships. We’re thrilled to be working with a globally-recognised brand like Texaco, to deliver highly personalised experiences to their members.”

About HTK

HTK is a cloud-based software-as-a-service (SaaS) provider, offering next-generation personalised loyalty marketing solutions. The Horizon Loyalty Hub was built from the ground up to help businesses engage customers in real-time, with unbeatable speed of implementation, ease of use and return on investment.

Our broad and deep technical expertise focusses on the continued delivery of a new evolution in loyalty technology, to address the new era of consumer demand. We empower our clients to be leaders in their fields by creating profitable, long-lasting customer relationships and delivering in-the-moment customer experiences that are truly personal, going way beyond traditional loyalty marketing techniques.

For more information, please contact:

Jade McFarland
01473 487283