Creating Emotional Loyalty

6 things marketers need to know

Loyalty is an emotion, not a transaction.

See a quick preview (contents and introduction) →

Customer loyalty is changing rapidly and to keep up, marketers must take a new approach. We’re living in the Age of the Customer — and in 2017, it’s all about emotion.

86% of customers said a key motivation behind their loyalty to a brand was simply that they liked it. And emotionally-connected customers are significantly more valuable to a business over their lifetime.

Learn how to build emotion into your loyalty strategy

Want to earn valuable emotional loyalty this year? Our latest ebook will help you get there. 

Download now and find out why:

  • Emotion is essential to the new era of customer loyalty
  • Your brand values matter more than you may think
  • Real-time engagement is paramount to winning customers’ hearts

About HTK

At HTK, we provide insight-driven marketers with the software and services they need to earn true loyalty, powered by customer experience. From CRM and engagement strategies to fully fledged loyalty programs, HTK helps marketers build better (more profitable) customer relationships, with a mix of consultancy and cutting-edge tech. Learn more about our solutions →