Aligning hotel marketing and revenue management
For many hotels, the amount paid in commission to OTAs is growing faster than revenue. And the question everyone’s asking is: “Can hotels compete?”
Yes – but only if marketers and revenue managers start to work together.
This free whitepaper looks at the relationship between marketing and revenue management and how they can be better aligned for increased profitability.
- What the future looks like for the roles of marketer and revenue manager
- How marketers can take a more data-driven approach to customer comms
- Why revenue managers need to think more about guest experience
- How marketers and revenue managers can move towards a more aligned strategy