HTK was named in the report as a ‘loyalty-embedded’ vendor, making it a great fit for brands that are looking to join up their loyalty and promotions strategy.
This report is a key milestone for HTK, marking their first analyst recognition in the promotions and offer management space, following the launch of the Horizon SalesLift module earlier this year. SalesLift, part of HTK’s Horizon CX & Loyalty Cloud, gives brands the ability to create insight-driven promotions, optimise performance and report on real commercial outcomes.
In the report, Forrester encouraged brands to look for tools that use machine learning to help drive smarter personalisation, to create offers that stand out from the crowd and build brand loyalty. The report also highlighted the importance of real-time reporting and analytics, which enable brands to adapt and optimise their promotions while there’s still time to make an impact.
These recommendations align well with the philosophy behind Horizon SalesLift, according to CEO Marlon Bowser. Bowser said: “We saw two key issues with the current state of offers and promotions: an over-reliance on generic discounts and a lack of visibility into how promotions are performing. SalesLift was designed to address those issues, by automatically applying ML-generated insights to promotions and bringing commercially-focused reports to the fore.”
“We’re thrilled to be included in Forrester’s latest Now Tech report — it’s great to see SalesLift, and the wider Horizon platform, recognised as a serious contender in the space.”
Founded in 1996, HTK provides cloud software that helps businesses increase customer value through two-way engagement, insight-driven promotions and personalized loyalty. HTK’s Horizon Loyalty & CX Cloud has rich customer insight baked in, making it easy to deliver individualized experiences on any channel — no data scientists needed. HTK works with clients across retail, telco, hospitality and the public sector.