Strategic Consultancy

Our team of experts can help you implement a cutting-edge loyalty strategy or audit and improve the performance of an existing program, to drive long-term revenue.

From strategy to execution, let us show you how to create stronger brand awareness, drive better engagement and hyper-personalize your loyalty program, using real-time analytics and business insight. We’ll support you with every aspect of your program from acquisition to retention, making sure you quickly see a return on investment and improved competitive advantage.

We can help you with:

  • Organizational readiness
  • Marketplace assessment
  • Customer analytics & insight
  • Strategy & program design
  • Financial & economic modeling

‘ELVIS Breakthrough’ Consultancy Package

Our consultancy package is delivered in three stages:

Discover
Our focus is on making you successful by taking your loyalty strategy to the next level.

The first step in our ‘ELVIS Breakthrough’ process is to identify and describe exactly what you want your loyalty program to deliver for your business. We can then construct and plan your vision for success.

We do this through a process of ‘discovery’ working with your stakeholders both internal and external to draw out the key information required to design a loyalty program that will specifically address the needs of your business. This plan will provide all the information, key milestones and measures you need to execute a successful loyalty program.

Design
Use our unique ‘ELVIS’ framework to learn how to transform your data into the insights you need to design a program that’s exactly right for your customers. Find out how to future-proof your business by addressing social, mobile and Internet of Things (IOT) to deliver the ultimate version of ‘customer truth.’

We’ll help you uncover detailed user journeys and interactions — including web, mobile and third-party interfaces, so you can deliver the exceptional multichannel experiences your customers demand.

In addition, we’ll show you how to design and plan the communications to customers, introducing them to the program, highlighting its benefits and motivating them to join.

Finally, we will help you outline exactly how and when you should launch your customer loyalty program to your customer base.

Deploy
If you choose us to work in partnership with you, we can help you implement the agreed plan, and roll out the program to your customers.

You may decide to opt for our managed service, which will provide you with an expert resource to ensure you realize the return on your loyalty program as quickly as possible. We provide a fully managed service designed to suit all types and sizes of organization, to help boost your productivity and accelerate your time to market.

Or if you prefer, your team can use the Horizon Loyalty Hub in-house. We’ll still help you get up and running, and be on hand to provide support when you need it.

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