05 March 2021 – Ipswich — CX & loyalty software vendor HTK has today announced the hire of Guy Culshaw as Chief Client Officer. With extensive experience in the loyalty industry, Guy will join the HTK team to direct the strategy and design of clients’ loyalty programs.

Prior to joining HTK, Guy was formerly the Head of Strategy at Aimia, where he specialised in CRM and loyalty program design and management. He has also served as the Head of Strategy and Data at Carlson Marketing Worldwide, with previous senior roles at Havas and WPP.

Guy has worked on the development of more than 50 CRM and loyalty programs for organisations including AirMiles, American Express, Barclaycard, BMW, Carnival Cruises, Centrica, Coca Cola, EasyJet, Emirates, Lloyds Banking Group, Mastercard, NatWest, Nectar, Procter & Gamble, Shell, Star Alliance, Tesco, Virgin and Volvo.

In the new role, Guy will provide strategic input on the design, launch and on-going management of clients’ loyalty programs. He’ll also assist in shaping the product roadmap for Horizon PlusPoint, HTK’s cloud-based loyalty management software.

With regard to his new role, Guy said: “I’m excited about working with HTK. I’ve worked on many large CRM and loyalty programs and deployed marketing technology from a myriad of providers. HTK’s loyalty management software is amongst the most sophisticated I have seen. I’m looking forward to getting stuck in with the team – we’re going to build some great customer experiences.”

About HTK

Founded in 1996, HTK provides cloud software that helps businesses increase customer value through two-way engagement, insight-driven promotions and personalized loyalty. HTK’s Horizon Loyalty & CX Cloud has rich customer insight baked in, making it easy to deliver individualized experiences on any channel — no data scientists needed. HTK works with clients across retail, telco, hospitality and the public sector.