Personalisation and Targeting Articles

Using personalization to drive engagement with your loyalty program

When it comes to gifts, they say it's the thought that counts. But it’s still pretty uncomfortable (and even disappointing) when you open one and see something that doesn’t feel like it was intended for you. The kind of gift that makes you go: "Really? Why would they...

Using your Magento data to create personalized, one-to-one experiences

This post is part of our Magento Data series. Check out the first entry here. Presented with myriad buying options and inundated with marketing messages, today’s customers are experts at tuning out. But those who are engaged with a particular brand are more likely to...

Beacons and proximity marketing for retail: The why, how, when, who and what.

Why should retailers deploy beacons? It’s easy to understand the hype and expectation surrounding beacon technology in the retail sector. The promise is an exciting one. Put simply, beacons communicate with beacon-enabled devices such as smartphones. In a retail...

Why understanding your best customers is vital

Some customers are more important than others. It stands to reason, doesn’t it? And given that most retail brands have a diverse range of customers, if you don’t know which are best for your business then it’s definitely worth some thought. Understanding your best...