Personalisation and Targeting Articles

3 Mistakes That Can Undermine Your Personalization Strategy

There’s lots of renewed talk around “personalization”, largely fuelled by the rise of customer data platforms, artificial intelligence and smart automation. Particularly in consumer businesses, where there’s arguably more need than ever before to ‘stand out’ by doing...

Engaging the Next Generation: a Gen Z Perspective

In this post, our marketing intern, Harriet, discusses ways brands can better engage with the next generation of empowered consumers - Generation Z. Centennials - otherwise known as Generation Z - are exceeding Millennials. Research has shown that this generation will...

The Best Way to Grow Customer Loyalty – Without a Program

If a loyalty program isn’t right for your business, how do you invest in customer retention and loyalty? The solution lies in creating emotional connections through personalized engagement. Google “how to grow customer loyalty” and you’ll find plenty of advice about...

How To: Identify valuable customers with Horizon

It seems logical to measure a customer’s value based on how much they spend – but if that’s the only factor you’re using, you could be missing a trick. For example, a lower-spending customer may be engaging more with your business than a high spender, helping to...