Why in-store engagement matters

The recipe for a good in-store experience may seem like something that was mastered a long time ago. Not everyone is necessarily doing it well, mind you, but the retail industry in general knows what needs to be done: design the physical space well, display products...

Loyalty is broken. Omnichannel can fix it.

A few years ago there was a great debate going on in the marketing world about “multichannel” versus “omnichannel”. Omnichannel was the new-comer and although it sounded flashy and exciting, it still had the hollow ring of a marketing buzzword....

A little ‘push’ into the future of mobile marketing

As a campaign manager who receives over 40 untargeted emails a day from holiday companies to voucher websites, I know just how important it is to make your communications as relevant and timely as possible. The transition from direct marketing via post, to the new age...

5 New Year’s Resolutions for Your Email Marketing

It’s that time of year again – when everyone decides that they’re going to join a gym, eat more vegetables and get 8 hours of sleep every night. At least until the end of the month. But whether you love New Year’s resolutions or hate them, it’s a good opportunity to...