Omnichannel Articles

Why in-store engagement matters

The recipe for a good in-store experience may seem like something that was mastered a long time ago. Not everyone is necessarily doing it well, mind you, but the retail industry in general knows what needs to be done: design the physical space well, display products...

Beyond the hype: Integrating new channels into your loyalty marketing strategy

Do you remember the launch of Google+? Way back in 2011, when it was invite only, the social network gained over 10 million users in the first two weeks. It seemed almost certain to replace Facebook, or at least give the social media giant some serious competition. ...

Loyalty is broken. Omnichannel can fix it.

A few years ago there was a great debate going on in the marketing world about "multichannel" versus "omnichannel". Omnichannel was the new-comer and although it sounded flashy and exciting, it still had the hollow ring of a marketing buzzword. What was the difference...

A little ‘push’ into the future of mobile marketing

As a campaign manager who receives over 40 untargeted emails a day from holiday companies to voucher websites, I know just how important it is to make your communications as relevant and timely as possible. The transition from direct marketing via post, to the new age...