Omnichannel CX Articles

Rich, real-time customer data is essential for delivering the kinds of highly personalised customer experiences that drive emotional loyalty. To present a personalised offer at checkout, your promotions engine or loyalty platform needs to be able to communicate with...

If your business is competing on customer experience, chances are you’re collecting customer feedback. But how well is that feedback really serving your organisation and your customers? Feedback is hugely valuable - if you know what’s delighting your customers, you...

RetailEXPO ran a series of virtual conference webinars recently, starting with an excellent presentation by Mark Price, former MD of Waitrose and Deputy Chairman of John Lewis Partnership.  In his webinar, “View from the Top – Creating a new vision for a new era...

Back in the day, we had the famous Boxing Day sale.  To use an analogy, it makes sense that turkeys are cheaper in the days after Christmas than before, because of the economics of supply and demand, and because there will always be a few birds that aren’t sold...