As marketers, we know it's kind of a big deal when our customers start sharing positive things about our brand,...
Omnichannel CX Articles
Why in-store engagement matters
The recipe for a good in-store experience may seem like something that was mastered a long time ago. Not everyone is...
Q&A: The Future of In-store Mobile Engagement
The CX industry has seen a lot of promising tech developments this past year – the continued rise of mobile payments,...
Can location technology provide the experience shoppers expect? [Guest post]
How do retailers deliver the right message, at the right time, in the right place, to the ever-demanding tech savvy...
How to keep customers in love with your marketing all year long
Love it or hate it, Valentine’s Day is just around the corner, and marketers everywhere are seizing the opportunity to...
5 New Year’s Resolutions for Your Email Marketing
It’s that time of year again – when everyone decides that they’re going to join a gym, eat more vegetables and get 8...
IVR customer journey? It’s a segment of one
The hardest part of managing our IVR clients, is that everybody is suspicious of IVR. Why? Because it's outdated,...
IVR: A dying channel? Think again…
IVR. “Interactive Voice Response”. We’ve all been there: phoning a company with the simple intention of speaking with...
Simple ways to drive footfall through location-based marketing
Retailers are beginning to realise that online shopping doesn’t mean the end of brick-and-mortar stores. In fact,...
3 Tips to Improve your Email Sign-up Process
If you send marketing emails, chances are you have some sort of sign-up form on your website. So how do you create a...
Effective Email Marketing: Creating a great email
You’ve targeted your email campaign for the right people, and optimised the content and subject line to maximise...
Effective Email Marketing: Optimising your content
This week, as part of our Effective Email Marketing series, I’ll be talking about optimising your email content for...