4 Signs It’s Time to Migrate to a New Loyalty Platform

By now, you’ve probably caught wind of some changing perspectives in the loyalty industry. Many businesses are beginning to recognize that transaction-based programs (those that reward customers based solely on spend/frequency) are losing their effectiveness....

3 Tips for a Stress-Free Loyalty Platform Migration

Maybe your loyalty program has been slowly declining, maybe it’s never quite lived up to expectations – either way, you know it’s time to make a change. But what if it’s not just your program mechanics that need an overhaul? What if you need a...

Moving from a loyalty program to a loyalty strategy

An extended version of this post first appeared in Loyalty Management Magazine, Q2 2018.   If you read much about customer loyalty, you’ll probably have heard the news: Traditional, transaction-based loyalty programs are on their way out. It’s not all bad,...

Tech trends that will impact loyalty in 2018

As you’re settling into 2018, it’s a good time to review your plans for the year ahead – and prepare your marketing, loyalty and CX strategies for the changes that are coming. As always, developments in technology will have a key role to play in...