3 Tips for a Stress-Free Loyalty Platform Migration

Maybe your loyalty program has been slowly declining, maybe it’s never quite lived up to expectations – either way, you know it’s time to make a change. But what if it’s not just your program mechanics that need an overhaul? What if you need a...

Moving from a loyalty program to a loyalty strategy

An extended version of this post first appeared in Loyalty Management Magazine, Q2 2018.   If you read much about customer loyalty, you’ll probably have heard the news: Traditional, transaction-based loyalty programs are on their way out. It’s not all bad,...

Tech trends that will impact loyalty in 2018

As you’re settling into 2018, it’s a good time to review your plans for the year ahead – and prepare your marketing, loyalty and CX strategies for the changes that are coming. As always, developments in technology will have a key role to play in...

What does the Internet of Things mean for loyalty?

Marketers tend to have a bit of a love-hate relationship with new tech. We love to get creative, imagining the possibilities and potential of the platforms, devices and gadgets that are constantly springing up. And we certainly don’t want to be seen as laggards...