Loyalty marketing Articles

How public transit operators can get on board with loyalty

There’s one mode of transport that’s no stranger to the loyalty program. From frequent flyer miles to members’ only lounges, airline schemes are abundant, driving both profit and customer affinity.  But for on-the-ground transit operators, loyalty programs are...

Case Study: Delivering a multichannel program for Krispy Kreme UK

Krispy Kreme has been serving hand-crafted doughnuts and fresh coffee to UK shoppers since 2003, with over 118 standalone stores and 1,000 cabinets with retail partners. In July 2020, Krispy Kreme launched their redesigned and replatformed loyalty program using HTK's...

Conference Recap: Envisioning a new era of retail

RetailEXPO ran a series of virtual conference webinars recently, starting with an excellent presentation by Mark Price, former MD of Waitrose and Deputy Chairman of John Lewis Partnership.  In his webinar, “View from the Top – Creating a new vision for a new era...

Black Friday Blues: Rethinking discount-driven loyalty

Back in the day, we had the famous Boxing Day sale.  To use an analogy, it makes sense that turkeys are cheaper in the days after Christmas than before, because of the economics of supply and demand, and because there will always be a few birds that aren’t sold...