RetailEXPO ran a series of virtual conference webinars recently, starting with an excellent presentation by Mark...
Loyalty marketing Articles
Black Friday Blues: Rethinking discount-driven loyalty
Back in the day, we had the famous Boxing Day sale. To use an analogy, it makes sense that turkeys are cheaper...
Why Promotions and Customer Success Go Hand-in-Hand
I’m going to tell a true story. On the 10th of July, as a belated birthday present to moi, I ordered some Sonos...
4 Signs It’s Time to Migrate to a New Loyalty Platform
By now, you’ve probably caught wind of some changing perspectives in the loyalty industry. Many businesses are...
3 Tips for a Stress-Free Loyalty Platform Migration
Maybe your loyalty program has been slowly declining, maybe it's never quite lived up to expectations - either way,...
Moving from a loyalty program to a loyalty strategy
An extended version of this post first appeared in Loyalty Management Magazine, Q2 2018. If you read much...
Give word-of-mouth marketing the attention it deserves
As marketers, we know it's kind of a big deal when our customers start sharing positive things about our brand,...
Tech trends that will impact loyalty in 2018
As you're settling into 2018, it's a good time to review your plans for the year ahead - and prepare your marketing,...
The value of attention: How retailers can respond to Amazon’s latest patent
With all the Christmas and holiday hubbub, an interesting bit of tech news may have slipped under your radar: Amazon,...
What does the Internet of Things mean for loyalty?
Marketers tend to have a bit of a love-hate relationship with new tech. We love to get creative, imagining the...
Choosing your loyalty strategy
In last month’s Forrester report, Vendor Landscape: Customer Loyalty Solutions, analyst Emily Collins emphasized the...
3 signs your loyalty program needs a refresh
Successful loyalty programs boost retention rates — and an increase of just 5% in customer retention can grow profits...