Loyalty marketing Articles

Conference Recap: Envisioning a new era of retail

RetailEXPO ran a series of virtual conference webinars recently, starting with an excellent presentation by Mark Price, former MD of Waitrose and Deputy Chairman of John Lewis Partnership.  In his webinar, “View from the Top – Creating a new vision for a new era...

Black Friday Blues: Rethinking discount-driven loyalty

Back in the day, we had the famous Boxing Day sale.  To use an analogy, it makes sense that turkeys are cheaper in the days after Christmas than before, because of the economics of supply and demand, and because there will always be a few birds that aren’t sold...

Why Promotions and Customer Success Go Hand-in-Hand

I’m going to tell a true story. On the 10th of July, as a belated birthday present to moi, I ordered some Sonos speakers online from a popular retailer. For the sake of the story, let’s call them Johnny Lewis & Co.  I chose to buy from JL for three good...

4 Signs It’s Time to Migrate to a New Loyalty Platform

By now, you’ve probably caught wind of some changing perspectives in the loyalty industry. Many businesses are beginning to recognize that transaction-based programs (those that reward customers based solely on spend/frequency) are losing their effectiveness....