Lifecycle Marketing Articles

How to: Take lifecycle marketing to the next level with customer insight [Part 2]

Recently, we looked at how applying insight during the "New" and "Active" stages of the customer lifecycle can help marketers be more relevant. Today we’re turning our attention to the final two stages: “about-to-lapse” and “dormant”. As a reminder, here’s the simple...

How to: Take lifecycle marketing to the next level with customer insight [Part 1]

The concept of customer lifecycle marketing has been around a while, and it’s effectiveness as an approach to marketing comms is typically well-accepted. Yet in a recent survey, only 50% of marketers were actively doing it. Of those who were taking a lifecycle-based...

How to keep customers in love with your marketing all year long

Love it or hate it, Valentine’s Day is just around the corner, and marketers everywhere are seizing the opportunity to show their customers a little love. Which means that most well-intended Valentine’s offers will simply end up lost in all the noise. So how can you...

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