Horizon Deep Dive: Measuring Success [Video]

This is the twelfth and final post in our Horizon Deep Dive series. To catch up with previous videos, click here.   It’s here – the final Deep Dive video! I’m wrapping up the series by looking at a few different ways to track the success of your...

Horizon Deep Dive: Group Membership [Video]

This is the eleventh post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here.   Why offer group membership? A survey into financial services consumers found that 46% wanted to pool their points with friends and...

Horizon Deep Dive: ELVIS Insight [Video]

This is the tenth post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here.     ELVIS – a new way of measuring customer relationships Over the past several posts, we’ve shown some of the ways ELVIS can be...

Horizon Deep Dive: Loyalty Portal & App [Video]

This is the ninth post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here. Three characteristics of an engaging loyalty portal First things first – what do we mean by loyalty portal? In the video above, I...

Horizon Deep Dive: Content & Channels

This is the seventh post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here. In this week’s Deep Dive video, we’re looking at creating personalised messages in Horizon, across various channels,...