by Jade | Oct 21, 2019 | Data and insight, HTK and Horizon News
Customer insight – especially from your own data – is one of the biggest assets a modern marketing team has. But accessing that insight can be complicated, time-consuming and resource-intensive. And when you’re constantly focused on the next campaign or...
by Jade | Apr 23, 2019 | HTK and Horizon News
This is the second post in our “AI for CX & Marketing” series – check out the first post here. If you’re trying to build AI into your martech stack, you may hit some internal resistance, whether you’re trying to convince your coworkers to get on...
by Pete | Oct 10, 2017 | HTK and Horizon News
This is the twelfth and final post in our Horizon Deep Dive series. To catch up with previous videos, click here. It’s here – the final Deep Dive video! I’m wrapping up the series by looking at a few different ways to track the success of your...
by Pete | Sep 25, 2017 | HTK and Horizon News
This is the eleventh post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here. Why offer group membership? A survey into financial services consumers found that 46% wanted to pool their points with friends...
by Pete | Sep 18, 2017 | HTK and Horizon News
This is the tenth post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here. ELVIS – a new way of measuring customer relationships Over the past several posts, we’ve shown some of the ways...
by Pete | Sep 11, 2017 | HTK and Horizon News
This is the ninth post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive content) click here. Three characteristics of an engaging loyalty portal First things first – what do we mean by loyalty portal? In the video above, I...
