HTK Horizon Articles

Loyalty in decline? Why insight is the answer.

Very rarely is there a compelling business case to run a points-based loyalty scheme.  Loyalty ‘experts’ will point at the success of airline programs to retain frequent fliers - but that’s a genuine edge-case in the spectrum of program viability.  The...
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New in Horizon: Making insight more accessible – and actionable

Customer insight - especially from your own data - is one of the biggest assets a modern marketing team has. But accessing that insight can be complicated, time-consuming and resource-intensive. And when you’re constantly focused on the next campaign or project,...
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5 Common Fears About AI for Marketing – And How to Address Them

This is the second post in our "AI for CX & Marketing" series - check out the first post here. If you’re trying to build AI into your martech stack, you may hit some internal resistance, whether you’re trying to convince your coworkers to get on board... or asking...
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Horizon Deep Dive: Measuring Success [Video]

This is the twelfth and final post in our Horizon Deep Dive series. To catch up with previous videos, click here.   It's here - the final Deep Dive video! I'm wrapping up the series by looking at a few different ways to track the success of your loyalty program...
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