This is the eleventh post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive...
HTK Horizon Articles
Horizon Deep Dive: ELVIS Insight [Video]
This is the tenth post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive...
Horizon Deep Dive: Loyalty Portal & App [Video]
This is the ninth post in our Horizon Deep Dive series. To follow along with the series (and receive exclusive...
Horizon Deep Dive: Personas and Lifecycle Stages [Video]
This is the third video in our Horizon Deep Dive series. To follow along with the series (and receive exclusive...
Horizon Deep Dive: Segmenting Customer Data [Video]
This is the second post in our Horizon: Deep Dive video series. To follow along with the series, click here. In...
Horizon Deep Dive: Managing Customer Data [Video]
This is the first post in our Horizon: Deep Dive video series. To follow along with the series, click here. ...
New in Horizon: Bringing social insight to the surface
The latest release of Horizon went live this week - and it's packed full of useful updates, plus several brand new...
How to: Integrate social into your loyalty program [Video]
Word-of-mouth is one of the most cost-effective marketing tactics available to brands today - it requires little...
How to: Create personalized offers and rewards [Video]
In the so-called "Age of the Customer", personalization matters. And loyalty programs are not exempt - recent research...
How to: Configure personas and lifecycle stages in Horizon [Video]
Marketers today know that blasting the same generic messages to all their customers is a major faux pas. There are...
How-to: Segment your customer database in Horizon
As marketers, we know that segmenting your customers is essential if you are to successfully serve them with relevant...
A new Horizon for loyalty
Businesses today know that retention and loyalty are critical to success, and time-starved marketers have realised...