Horizon Tutorials Articles

Horizon Deep Dive: Managing Customer Data [Video]

This is the first post in our Horizon: Deep Dive video series. To follow along with the series, click here.     In the video above, you’ll see how Horizon makes it easy to combine your CRM and loyalty systems to create a single “version of truth” for each...

How to: Integrate social into your loyalty program [Video]

Word-of-mouth is one of the most cost-effective marketing tactics available to brands today - it requires little resource on behalf of the business, but often carries more weight among consumers than traditional marketing. Research shows that 54% of online shoppers...

How to: Create personalized offers and rewards [Video]

In the so-called "Age of the Customer", personalization matters. And loyalty programs are not exempt - recent research found that 74% of UK consumers would prefer to engage with loyalty programs that offer tailored rewards. But many programs struggle to deliver real...

How to: Configure personas and lifecycle stages in Horizon [Video]

Marketers today know that blasting the same generic messages to all their customers is a major faux pas. There are myriad ways to segment your customer base, and it often comes down to the content you’re sending and the goal you’re trying to accomplish. Got a sale on...