Horizon Deep Dive: Managing Customer Data [Video]

This is the first post in our Horizon: Deep Dive video series. To follow along with the series, click here.     In the video above, you’ll see how Horizon makes it easy to combine your CRM and loyalty systems to create a single “version of truth” for each...

How-to: Segment your customer database in Horizon

As marketers, we know that segmenting your customers is essential if you are to successfully serve them with relevant and timely updates and offers. However, this is often easier said than done, depending on the number of data management systems you use and what...