Mastering Data Management for Better Personalization

If you’re pursuing personalization as part of your marketing strategy, you’ll know how important data is to the end result. After all, it’s hard to give each customer a tailored experience if you don’t know who they are, how they shop or what they’re trying to...

Are you measuring customers’ true value?

Your customers’ value isn’t just determined by the money they spend with your business. Now, you might be rolling your eyes and thinking “Obviously… we treat our customers as people, not dollar signs” – which is awesome. But...