Why in-store engagement matters

The recipe for a good in-store experience may seem like something that was mastered a long time ago. Not everyone is necessarily doing it well, mind you, but the retail industry in general knows what needs to be done: design the physical space well, display products...

Q&A: The Future of In-store Mobile Engagement

The CX industry has seen a lot of promising tech developments this past year – the continued rise of mobile payments, improvements in AI and machine learning, increased adoption of smart devices, growing consumer interest in things like AR and VR… The list goes on....

Time to level-up your customer experience

Last week I attended Forrester’s Customer Experience Forum, to check out the latest trends, challenges and best practices for CX design and strategy. Across a diverse range of topics, the consensus was clear: It’s time for businesses to take their...