by Marlon | Jul 24, 2019 | Customer experience, Loyalty
I’m going to tell a true story. On the 10th of July, as a belated birthday present to moi, I ordered some Sonos speakers online from a popular retailer. For the sake of the story, let’s call them Johnny Lewis & Co. I chose to buy from JL for three good reasons:...
by Marlon | Jun 25, 2019 | Personalisation and Targeting
There’s lots of renewed talk around “personalization”, largely fuelled by the rise of customer data platforms, artificial intelligence and smart automation. Particularly in consumer businesses, where there’s arguably more need than ever before to ‘stand out’ by doing...
