Josh Williams-Christy, Author at HTK

Using machine learning for smarter segmentation

by Josh Williams-Christy | Oct 30, 2020 | AI for marketers, Customer data & insight

Defining the segments for a campaign or promotional offer is one of the most fundamental marketing tasks. But the traditional approach to segmentation isn’t all that effective… It typically relies heavily on assumptions and trial-and-error. The marketer must...

Using machine learning for smarter segmentation

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