by Jade McFarland | Jul 22, 2020 | HTK News
This week, Krispy Kreme UK announced the launch of their revamped loyalty program, powered by technology vendor HTK. Krispy Kreme Rewards replaces the existing Friends of Krispy Kreme program and aims to provide loyalty members with a more personalised and rewarding...
by Jade McFarland | Jul 14, 2020 | Omnichannel CX
If your business is competing on customer experience, chances are you’re collecting customer feedback. But how well is that feedback really serving your organisation and your customers? Feedback is hugely valuable – if you know what’s delighting your customers,...
by Jade McFarland | Mar 19, 2020 | Media Coverage
Marlon Bowser (HTK Founder and Chief Executive Officer) connected with Loyalty360 recently for a broad discussion, covering topics pertaining to challenges in loyalty, personalization, HTK’s future roadmap – including a clever analogy to explain the connection...
by Jade McFarland | Oct 21, 2019 | Customer data & insight, HTK Horizon
Customer insight – especially from your own data – is one of the biggest assets a modern marketing team has. But accessing that insight can be complicated, time-consuming and resource-intensive. And when you’re constantly focused on the next campaign or...
by Jade McFarland | Apr 23, 2019 | HTK Horizon
This is the second post in our “AI for CX & Marketing” series – check out the first post here. If you’re trying to build AI into your martech stack, you may hit some internal resistance, whether you’re trying to convince your coworkers to get on...
