3 Tips for a Stress-Free Loyalty Platform Migration

Maybe your loyalty program has been slowly declining, maybe it’s never quite lived up to expectations – either way, you know it’s time to make a change. But what if it’s not just your program mechanics that need an overhaul? What if you need a...

Moving from a loyalty program to a loyalty strategy

An extended version of this post first appeared in Loyalty Management Magazine, Q2 2018.   If you read much about customer loyalty, you’ll probably have heard the news: Traditional, transaction-based loyalty programs are on their way out. It’s not all bad,...

Are you measuring customers’ true value?

Your customers’ value isn’t just determined by the money they spend with your business. Now, you might be rolling your eyes and thinking “Obviously… we treat our customers as people, not dollar signs” – which is awesome. But...

Why in-store engagement matters

The recipe for a good in-store experience may seem like something that was mastered a long time ago. Not everyone is necessarily doing it well, mind you, but the retail industry in general knows what needs to be done: design the physical space well, display products...